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HOW TO CREATE A CORPORATE CULTURE THAT FOSTERS SUSTAINABLE INNOVATION?

by IE Technology and Innovation Club

On Campus Innovation

Tue, 19 Jun 2018

6:00 PM – 8:30 PM

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MARIA DE MOLINA, 31
MM401

Calle de María de Molina, 31, 28006 Madrid, Spain

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Description

Innovation is a hot topic among CEOs, Executives and it’s a centre part of our education at IE Business School. We all understand the need to create change and develop innovative solutions, but the process to do it is not always clear. We think about processes like Agile and tools like Design Thinking, but we usually forget that creating a Culture of Innovation is the best path to promote Innovation in a sustainable and continuous way. Come to watch these 3 experts talk about how they create sustainable and successful Innovation Cultures in Big Corporations. 

Massimo Pernicone from BTS Group and IE Alumni: 
https://www.linkedin.com/in/massimopernicone/
https://www.bts.com/
 
Yoel Lenti from Insitum: 
https://www.linkedin.com/in/yoellenti/
http://www.insitum.com/

Mary Whamby from BBVA: 
https://www.linkedin.com/in/mary-wharmby-42170510/



 



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Where

MARIA DE MOLINA, 31
MM401

Calle de María de Molina, 31, 28006 Madrid, Spain

Speakers

Yoel Lenti

Head

INSITUM EU

Yoel has over 15 years’ experience in strategic business projects to innovate in new products and services with end-user focus. He has collaborated with digital software companies using design interaction tools and applying ethnography to product/services design.



He is the current Director of INSITUM Europe. He has developed projects for various industries, including financial services, FMCG, telecommunications, technology and healthcare industries.



Yoel is Bachelor of Industrial Design from the University Pompeu Fabra, Barcelona - Spain and a Masters in Interaction Design, from  the same university. He also holds a Psychology bachelor from the UOC (Universitat Oberta de Catalunya).


Massimo Pernicone

Senior Consultant

BTS Group

Senior Consultant at BTS

BTS Southern Europe & LatAm




Massimo has over 6 years of experience in helping large multinational with the “people side” of innovation. 



In his work at BTS in Europe and LatAm, Massimo has worked for clients in multiple industries (e.g. software, electronics, media, utilities) to build alignment and commitment to change, while simultaneously helping leaders develop critical innovation leadership capabilities.



Massimo holds a degree in business administration from Bocconi University in Milan, and an MBA from IE Business school in Madrid.


Mary Whamby

Head of Design Transformation

BBVA

https://www.linkedin.com/in/mary-wharmby-42170510/

I am a hands-on design leader, doer and teacher who is passionate about the potential of design to bring together individuals, businesses and governments to solve complex challenges and improve lives. I bring twenty years of experience helping large and small businesses deliver delightful products and services, build powerful design teams, and foster internal organizational transformation.

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IE Technology and Innovation Club

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