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What is behind the World Cup

by IE Strategy Club

On Campus Football Strategy Sports International Relation

Thu, 14 Jun 2018

6:00 PM – 8:00 PM

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MARIA DE MOLINA, 31
Room 101i

Maria de Molina, 31, Madrid 28006, Spain

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Description

IE Strategy Club, along with IE Football Club, invites you to a discussion on the strategic implications of the World Cup with Eduardo Fernández-Cantelli (Professor of Marketing and Sports Management, IE Business School;  Former Marketing Manager Real Madrid) on Thursday, June 14th, 6:00 pm MBA Campus MM 31, room 101i
Is there an economic legacy of the world’s biggest sports event? What is in it for stakeholders – broadcasters, governments, and sponsors? How can a sports event be central to driving foreign policies using the soft power?



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Where

MARIA DE MOLINA, 31
Room 101i

Maria de Molina, 31, Madrid 28006, Spain

Speakers

Eduardo Fernández Cantelli

Professor of Marketing and Sports Management

IE Business School

Professor of Marketing and Sport Management, IE Business School; 

Former Marketing Manager Real Madrid

Hosted By

IE Strategy Club

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