IE Marketing Club Case: CoolRooms

by IE Marketing Club

Off Campus Brand Management Strategy Marketing Competition

Tue, 13 Nov 2018

4:00 PM – 8:00 PM

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CoolRooms, Atocha

Calle Atocha, 34, Madrid, Spain

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Are you interested in being a brand manager? This case competition is for you! Learn what it takes to be a great brand manager with the first real case with CoolRooms luxury hotel. Details on the case and agenda to follow.

Date: November 13 | 4:00-8:00pm: presentation of case
Location: CoolRooms Atocha, Calle de Atocha, 34

The competition is open to any student from across IE University. You don’t necessarily need a background in brand and marketing, but it will be an asset. Total of 25 spots are available on a first-come, first-serve basis. 

The case will be provided by industry leaders, Lydia Pérez García-Ruescas, Head of Wow&Lovemark Globhi and Sofía Goya (IE Alumni), Head of Engagement and Performance at Globhi.

The winners of the case will receive an award and bragging rights and all participants will receive a certificate.

About the company:
COOLROOMS was born in 2018 with the mission of recovering emblematic and culturally attractive spaces of the cities, with history and give them the design, the technology and the services, to offer an experience of happiness and unique luxury.

The values ​that define us are excellence, nobility, authenticity, innovation and passion.

Our hallmarks are our best qualities: the locations, the history of our buildings, our art in welcoming and generating experiences, as well as the people, committed people with innovative ideas. We are the best hosts, in the best locations.
Dress Business Casual

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CoolRooms, Atocha

Calle Atocha, 34, Madrid, Spain


Sofia Goya



Kevin Sigliano



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