The Secret of Asics' Success: #AlwaysPeopleFirst

It is often the case that you forget thinking about your employees even though we talk a lot about how to sell your product and service to customers. Xavier Escales is the country manager of ASICS Iberia. He puts an emphasis on the importance of treating your employees well. Perhaps, it is time to stop talking about social media and technology for a while and to start a conversation on how you can treat your people. Social media is important but people are much more important. Let’s learn from Xavier what is the concept of  “#AlwaysPeopleFirst.”

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