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Gamification + Design Thinking Workshop
20
Registered
Registration
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Details
Curious about what the super mario effect is? Can’t stop playing mobile games?
Come and join us! the first-in-the-world Gamification-Design thinking mashup and learn how to leverage the gamification framework for creating better experiences.
Learn to leverage tried and proven techniques for influencing human behavior based on the insights of the tradition of play.
Where
Velázquez 130
V401
Calle de Velázquez, 130, 28006 Madrid, Spain
Speakers
Andrew McCarthy
Academic Director, Master in Customer Experience and Innovation
IE School of Human Sciencesand Technology
Andrew is a designer, facilitator, consultant, and educator. He has worked in his beloved New York and internationally as a designer, art and creative director, and creative consultant in several multinationals and a great many startups, advising organizations on creativity, strategy, innovation processes, user experience, and design.
He teaches design thinking and strategy, visual communications, creativity, innovation process, and entrepreneurship as an Associate Professor at IE. He has also taken on the role of founding Academic Director for the Master in Customer Experience and Innovation at the IE School of Human Sciences and Technology, which has launched in October of 2017.
Martin Pierini