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Wed, 26 Jun 2019

6:00 PM – 9:00 PM

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Velázquez 130

Calle de Velázquez, 130, 28006 Madrid, Spain

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Curious about what the super mario effect is? Can’t stop playing mobile games?
Come and join us! the first-in-the-world Gamification-Design thinking mashup and learn how to leverage the gamification framework for creating better experiences.
Learn to leverage tried and proven techniques for influencing human behavior based on the insights of the tradition of play.

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Velázquez 130

Calle de Velázquez, 130, 28006 Madrid, Spain


Andrew   McCarthy's profile photo

Andrew McCarthy

Academic Director, Master in Customer Experience and Innovation

IE School of Human Sciencesand Technology

Andrew is a designer, facilitator, consultant, and educator. He has worked in his beloved New York and internationally as a designer, art and creative director, and creative consultant in several multinationals and a great many startups, advising organizations on creativity, strategy, innovation processes, user experience, and design. 

He teaches design thinking and strategy, visual communications, creativity, innovation process, and entrepreneurship as an Associate Professor at IE. He has also taken on the role of founding Academic Director for the Master in Customer Experience and Innovation at the IE School of Human Sciences and Technology, which has launched in October of 2017.

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Martin Pierini

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IE Human-Centered Design Club | Website | View More Events

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