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The world is changing fast, and the only thing we know for sure is that it is not slowing down. People, businesses and organizations are constantly evolving, finding better and more exceptional ways to grow and thrive. Now that technology, social media, and cultural change are in the picture, they are setting up new challenges and opportunities to defy our limits and reimagine the future.

Human Centered Design, is a framework to solve problems by putting people at the center of the process, shifting from a top down to a bottom up perspective. Having people at the core of problem solving will help to identify latent needs, wishes and aspirations to generate ideas that will truly make a difference in the long term.


This club aims to build a community around HCD and how it can be used to create products, services, experiences in all sectors. IE students and faculty members will find the space to learn more about different methodologies and tools to be able to apply them in innovation projects and initiatives in all sectors and see the impact has on creating and delivering value to the world. Moreover, the club aim to be a space where a new mindset is created on the IE community, specifically in the way it approach problem solving in general.



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