Analytics for eCommerce Startups

by IE Entrepreneurship Club

On Campus Ecommerce Entrepreneurship

Thu, Jun 13, 2019

7 PM – 8:30 PM (GMT+2)

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MARIA DE MOLINA, 31
MM 701I

Calle de María de Molina, 31, 28006 Madrid, Spain

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Fernando Ortega, is a consultant and Entrepreneur. He has worked in the last 19 years as consultant in User Experience and Digital Analytics in multiple companies and Public Administrations in Spain. As an entrepreneur is the founder in 2000 of www.fotonatura.org an online community for nature photographers. In the last two years he has specialized in digital analytics for Product Launch Formula launches in the Digital courses market in Spain and Mexico.

The session also includes a case study on the use of Digital Analytics in the launches using Jeff Walker “Product Launch Formula” by “Niños de ahora” in México.

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Where

MARIA DE MOLINA, 31
MM 701I

Calle de María de Molina, 31, 28006 Madrid, Spain

Speakers

Fernando Ortega Cirugeda

Senior Digital Analytics Consultant

Minsait

https://www.linkedin.com/in/fernando-ortega-cirugeda-0046a7/

- Digital Analytics and Digital Marketing and UX Design,

- Digital Analytics (Google Analytics, Google Tag Manager, Google Dat Studio & Hotjar

- Founder www.fotonatura.org Nature Photographers online community.

- Internet marketing (e-mail marketing, SEO and web analytics).

- Photographer and instructor in photography workshops.

- Blogger and trainer in Adobe Lightroom.

Specialties: Digital Analytics, Online marketing, SEO and UX Design

Online comunity management (Fotonatura.org) 2000-Present)

Workshop organization,management and design (2004-present)

Trainer in digital photography software in workshops and events.

Certifications:

Google Analytics Individual Qualification (IQ) test may 2010

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