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Intro to eCommerce for Startups
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Details
Eduardo is an entrepreneur, startup advisor and Digital Strategy and transformation consultant. He has implemented Internet projects for 20 years in multiple business models and major Spanish companies. He teaches Innovation, Digital Transformation and Digital Marketing at IE since 2012.
Join us for an intro session on the basic checklist for setting up a digital storefront: from chosing your market, the right platforms to start, product sourcing and fulfillment, promotion and other important elements to keep in mind.
The event is co-hosted with IE E-Commerce Club.
Where
MARIA DE MOLINA, 31
MM 701
Calle de María de Molina, 31, 28006 Madrid, Spain
Speakers
Eduardo Pedreño
Associate Professor
IE Business School
https://www.linkedin.com/in/epedreno/
Executive Manager with over 14 years of professional career. Recognized expert developing technological and internet products and projects.Wide experience managing new business units, increasing innovation and design initiatives in order to obtain market viability, and improving management of change. Large background leading teams and presenting products and projects (internally, externally, or to the press).Transversal skills: management capability, leadership, entrepreneur, empathic communication, initiative, and responsibility. Some outstanding achievements:
• Active participation in revenue growth from € 2MM to € 9MM by effective management, organization of IT infrastructure, strategy definition, cost optimization and team development. (Accesogroup)
• Creation and launching of new business and innovative products for the Spanish market. (Accesogroup and Zinio)
• Strategy definition and development, and internationalization of a small company with a strong technological component to countries like Australia, United States or Germany, developing business in large accounts. (Glob3 Mobile, INC.)
• Associate Professor at IE Business School (no.1 Business School in Europe - FT) teaching IT, Innovation and Online Marketing to students worldwide.
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