WORKSHOP. BRAND STORYTELLING. Begoña González-Cuesta, Dean of Communication & Media, IE.

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Back to HUMANITIES WEEK: 5 SCHOOLS, 5 DEANS, 5 PERSPECTIVES OF HUMANITIES

Wed, Apr 11, 2018

5:30 PM – 6:30 PM (GMT+2)

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Velázquez 130, 4th floor

Find us on all campuses: 5th floor at Maria de Molina 31 10th floor at the Tower Segovia Office, Madrid, 28006, Spain

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BRAND STORYTELLING by Begoña González-Cuesta, Dean of Communication & Media, IE.

Storytelling is one of the most relevant human ways of communication, reflection, dissemination of knowledge, engagement, and meaning making. 

By telling stories we transform information into something meaningful and compelling to our audiences, engaging them and building deep relationships. It’s not just about communication but also about sense making and purpose.

This workshop is an introduction to the world of storytelling applied to branding for businesses and organizations
 

Where

Velázquez 130, 4th floor

Find us on all campuses: 5th floor at Maria de Molina 31 10th floor at the Tower Segovia Office, Madrid, 28006, Spain