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RISK, REALISM AND RITALIN - A STUDY OF THE POST-MILLENNIAL GENERATION, by Víctor Cobos, Co-Founder & CEO at M&C Saatchi Sponsorship
Back to HUMANITIES WEEK: 5 SCHOOLS, 5 DEANS, 5 PERSPECTIVES OF HUMANITIES
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We’re all a product of our environment. Post-Millennials are no different. A generation of pessimistic middle-aged teenagers who are ill-informed and anxious, incredibly risk-adverse & unwilling to dream big. This reality will bring the re-born of a new concept of entrepreneurialism that will be less like the Millennial’s ‘I can change the world’ and more ‘I can change my world.’
Where
Velázquez 130, 4th floor
Velázquez 130, Madrid, MADRI 28006, Spain
Speakers
Víctor Cobos
Co-Founder & CEO
M&C Saatchi
Co-founder & CEO of M&C Saatchi Sponsorship; Victor Cobos is a British-Spanish Executive with over 15 years of experience in the Sports, Culture & Entertainment Industry. He has worked some of the most iconic sports events such as Formula One and a broad range of events including Robbie Williams and One Direction's live concert tours and festivals on a global scale. M&C Saatchi Sponsorship is a new company created at the heart of M&C Saatchi's approach ‘Brutal Simplicity of Thought’ ’ – the principle that it is far easier to complicate and much harder to simplify and the belief that simple ideas enter the brain quicker and stay there longer. By combining Brutal Simplicity with shared passion, industry insight, diversity of thought, innovation and pioneering creative, M&C Saatchi Sponsorship develop integrated campaigns which maximize further revenue streams for right holders and deliver successful innovative solutions for brands, connecting to consumers through the things people love.