Thu, Feb 21, 2019

5:30 PM – 10 PM (GMT+1)

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Palacio de Santoña, Madrid

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About the event:
The MAKE ART WORK event aims to bring together renowned companies, experts of the arts world and students interested in non-conventional business models and willing to deepen their knowledge in diverse arts fields and provide a platform for exciting panels and networking opportunities.

The IE Arts & Business Club is honoured to co-host the 1st edition of an event which unites people from two distant yet interconnected areas: Arts & Business. We are thrilled to present you our two panels made up of some of the most distinguished names in the art world and corporate art foundations. We are certainly looking forward to gaining important insights into both their personal and corporate stories. You can find more information below about our speaker panels.

IMPORTANT: How to register

Because of the limited space for this event, participants have to demonstrate an interest in this event and the art world. After submitting your two answers to the registration questions, you will be put on a waiting list until we are able to review your answers. You have until Sunday the 17th of February to register. Successful candidates will be notified via email to receive their ticket.

AGENDA

5:30 to 6:00 pm – registration

6:00 to 6:15 pm – opening words by Diego del Alcázar y Silvela and Will Gittins, IE Arts & Business Club coordinator

6:15 to 7:30 pm – Panel: The Weight of Tradition vs. New Business Models

Panelists:

Ella Fontanals-Cisneros, philanthropist, entrepreneur and art collector. Founder and President Cisneros Fontanals Art Foundation
Jorge Coll, Co-founder, Coll & Cortés, and CEO United Kingdom, Colnaghi
Beatriz Ordovas, Director, Head of Private Sales Post-War and Contemporary department, Christie’s
Javier Iturralde de Bracamonte, Head of Arts & Communication, Saisho
Robert Norton, CEO and Founder Verisart

Moderators:

Giuseppe Tringali, Vice President, IE International Advisory Board. President, CurArte Foundation
Willy Kellermann, IE Arts & Business Club coordinator

7:30 to 7:45 pm – break

7:45 to 9:00 pm – Panel: Expanding the vision: New customer experience & Corporate Patronage

Panelists:

Carlos Urroz, Director, ARCOMadrid
Juan Jose Litrán, Director of Corporate Relations at Coca-Cola and Director of Coca-Cola Foundation
Fátima Sánchez, Centro Botín Executive Director, Botín Foundation
Rafael Orbegozo, Adviser to Chairman & CEO´s Office, Iberdrola, Manager of Iberdrola Art Collection
Evelio Acevedo, Managing Director, Thyssen-Bornemisza Collection Foundation

Moderators:

Giuseppe Tringali, Vice President, IE International Advisory Board. President, CurArte Foundation
Jules Soulas, IE Arts & Business Club coordinator

9:00 to 10:00 pm – networking cocktail
Dress Casual (jeans ok)

Speakers

Giuseppe Tringali's profile photo

Giuseppe Tringali

Ella Fontanals-Cisneros's profile photo

Ella Fontanals-Cisneros

philanthropist, entrepreneur and art collector. Founder and President Cisneros Fontanals Art Foundation

Rafael Orbegozo's profile photo

Rafael Orbegozo

Adviser to Chairman & CEO´s Office, Iberdrola, Manager of Iberdrola Art Collection

Rafael Orbegozo has a Political Science and Sociology Degree from Universidad Complutense de Madrid, a Hispanic Philology Degree from Universidad Autónoma de Madrid and a Diploma of Advanced European Studies from the College of Europe (Bruges, Belgium).



He began his professional career in the Directorate General for Energy of the European Commission, as a member of the Task Force for Energy Integration (1989-1991).



In 1991, he joined Iberdrola taking on different roles in the areas of Strategic Planning, Corporate Development, and Economy, Finance & Regulation, where he was Head of the International Regulation Unit.



From 1998 to 2001, he was Director of CEO´s Office; from 2001 to 2006, Director of Executive Vice Chairman & CEO´s Office and from 2006 to 2017 Director of Chairman & CEO´s Office. Since September 2017, he is Adviser to Chairman & CEO´s Office.



He is currently Vice President of the Bilbao Chamber of Commerce and Industry and chairs its Digitalisation Commitee. He is also member of the Board of Directors of Oncomatryx Biopharma and the Boards of Trustees of Guggenheim Museum Bilbao, Bilbao Fine Arts Museum, Bilbao Maritime Museum and Bilbao 700 Foundation. He belongs to the Advisory Committee of ARCO Madrid Foundation.



Rafael manages Iberdrola Art Collection since 2006.


Fátima Sánchez's profile photo

Fátima Sánchez

Centro Botín Executive Director, Botín Foundation

She graduated in Translation and Interpreting from the University of Salamanca, Spain. She was awarded two Erasmus scholarships (University of Marie Haps in Brussels and University of Heriot Watt in Edinburgh). She specialized in Social Education and went to La Sorbonne University in Paris to study French Civilization and Language.



 



From 1997 to 2013, Fátima was the general secretary of the Social and Health Action Plan for the elderly fostered and funded by Fundación Botín for the Government of Cantabria. After that, she was responsible for the Social Development Area and later on Director of Education at Fundación Botín.



 



Since September 2011, she has been the Co-director of the Master’s Degree in Social, Emotional and Creative Education which takes place at the Education Faculty of the University of Cantabria.



 



Since March 2013 she is Executive Director of Centro Botín opened in Santander in June 2017.


Juan Jose Litrán's profile photo

Juan Jose Litrán

Director of Corporate Relations at Coca-Cola and Director of Coca-Cola Foundation

Carlos Urroz's profile photo

Carlos Urroz

Director, ARCOMadrid

Carlos Urroz Arancibia (Madrid 1966) es desde mayo 2011 director de ARCOmadrid. Feria Internacional de Arte Contemporáneo, dedicada a crear un mercado para el arte actual en nuestro país. Entre sus aportaciones a este proyecto, está la vinculación con Latinoamérica en los diferentes programas, la sección para galerías jóvenes (Opening) y los “Encuentros Profesionales ARCO”, el nuevo formato de actividad vinculada a la feria reservados a expertos en los distintos campos y que han acercado anualmente a Madrid a más de 100 directores de museos, bienales y profesionales. En la actualidad, tras la celebración de la 36ª edición de ARCOmadrid, prepara la organización de la 2ª edición de ARCOlisboa, que se celebrará del 18 al 21 de mayo en Lisboa.



 



Es vocal nato de la Fundación ARCO, en la que ha propuesto nuevas actividades como los “Gallery Walks” destinados a organizar visitas a las galerías de arte contemporáneo, la cena Fundación ARCO con la que anualmente se recaudan fondos para la adquisición de obra durante la feria, y el regreso de la Colección a Madrid.



 



En 2005 y hasta 2011 crea y dirige UP (Urroz Proyectos), empresa destinada a idear e implementar proyectos en el ámbito de la organización y comunicación cultural con la que colabora con la Fundación Loewe, Bienal de Canarias, SEACEX (sociedad estatal para acción cultural en el exterior), Thyssen-Bornemisza Art Contemporary, Región de Murcia… Cargo que simultánea con otros puestos en instituciones como asesor de artes plásticas de la Comunidad de Madrid o miembro del comité de programación de la Fundación ICO. Entre 1998 y 2006 es director de la Galería Helga de Alvear donde trabaja con importantes artistas internacionales así como con la colección Helga de Alvear, germen del actual centro de arte del mismo nombre sito en la ciudad de Cáceres. Anteriormente trabajó cuatro ediciones como director adjunto de ARCO, siendo su directora Rosina Gómez-Baeza.



 



Carlos Urroz es letrado asesor de empresas (ICADE E-1 Universidad Pontificia Comillas), formación que ha completado con cursos de NYU (New York University) y Harvard University así como con el estudio de lenguas vivas como el inglés, francés, italiano o alemán.


Robert Norton's profile photo

Robert Norton

CEO and Founder Verisart

Norton is CEO and co-founder of Verisart, the first platform to certify and verify physical artworks and collectibles using blockchain technology. Prior to establishing Verisart, Norton was the CEO and co-founder of Sedition Art, a digital marketplace and community supported by the world’s leading contemporary artists including Damien Hirst, Shepard Fairey, Bill Viola, Yoko Ono, Jenny Holzer and many others. Norton was appointed CEO of Saatchi Online where he restructured the company as an e-commerce business. He has held senior management positions at King.com, AOL, TVF International and Nomade.fr. Norton graduated from Oxford University with a Masters in Modern History.

Javier Iturralde de Bracamonte's profile photo

Javier Iturralde de Bracamonte

Head of Arts & Communication, Saisho

Javier Iturralde de Bracamonte (MBA in Arts and Cultural Management from Columbia University) is a cultural entrepreneur, curator, activist, author and consultant. After almost two decades of dedication to art management, art advisory practice and collaborative initiatives, he now runs the art department at Saisho as Chief Art Officer. As a result, Javier has built excellent relationships with international museum leadership, art collectors, gallerists, associations and artists in the United States, Europe and Latin America. Javier lectures on topics of relevance to the field, particularly art management, innovation and the art market, as visiting lecturer,



at the King Saud University of Saudi Arabia, New York University, Universidad de Barcelona, Universidad Politécnica de Valencia, and Museo de Arte de Lima. Member and Co-Funder of the Arad Columbia Alumni Association, member of the board of trustees of Instituto Cervantes - New York and the Rose Art Foundation New York & Tel-Aviv.


Beatriz Ordovas's profile photo

Beatriz Ordovas

Director, Head of Private Sales Post-War and Contemporary department, Christie’s

Jorge Coll's profile photo

Jorge Coll

Co-founder, Coll & Cortés, and CEO United Kingdom, Colnaghi

The son of an art dealer, Jorge established his own gallery in 2005 in Madrid with his friend and business partner Nicolas Cortés, sourcing and selling important Old Master paintings and sculptures. Coll & Cortés has since sold works of art to more than 40 international museums.



In 2015 Coll and Cortés merged with Colnaghi (est. 1760) and Jorge assumed the role of CEO. Determined to excite the Old Master market and encourage its next generation of collectors, Colnaghi has since moved to a custom-built gallery in St. James’s in London and opened a townhouse gallery in New York’s Upper East Side. Continuing their traditional and long-held ties to the museum world, the gallery has recently placed works of art with numerous institutions including the Mauritshuis (The Hague), the Art Institute of Chicago, the Louvre (Paris), the Metropolitan Museum (New York) and the Fitzwilliam Museum (Cambridge).



In 2017 Jorge and Nicolas Cortés established the Colnaghi Foundation, a charity established to promote historic art to a 21st century audience. The Colnaghi Foundation brings together the private and public sectors, including scholars, institutions and collectors, reflecting their symbiotic relationship in this category of art, and the founders’ aspiration to excite the next generation.



Jorge is on the Board of Trustees of TEFAF (The European Fine Art Fair), and also serves on the boards of the International Council of the Wallace Collection and London Art Week.


Evelio Acevedo's profile photo

Evelio Acevedo

Managing Director, Thyssen-Bornemisza Collection Foundation

Evelio joined the Thyssen-Bornemisza Collection Foundation in 2012 as Managing Director. Previously he worked for Barclays Spain as Head of Corporate Responsibility and Managing Director of The Barclays Foundation. In Barclays he undertook various responsibilities heading several areas such as PR & Corporate Communication, the Country Manager Office, Customer Relations and International Securities Services.



His background has always been the financial industry working also for Banco Sabadell Madrid and London (Corporate Banking, International Trade Finance) and Banco Santander Madrid (Foreing Exchange and International Division).



Evelio studied Law at the Complutense University (Madrid) and Public Relations and Corporate Communications at CENP School in Madrid. He did and Executive Programme in Corporate Responsibility at the Madrid IE Business School.


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Co-hosted with: IE Campus Life

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