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The Art Market Business Evolution: How technology & online marketing are reshaping the art industry
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How technology & online marketing are reshaping the Art industry
From the Renaissance until late 20th century, the Art Trade was reserved to an elite of few collectors and taste makers. However, Art trade has profoundly changed in this century and still evolving.
Now a new Art market is emerging:
• In 2017 there are over 226.000 people considered ultra-high-net-worth-individual (UHWI).
• The Online Art Market is growing year over year getting close to 4 billion $ revenue. The new market is very fragmented market with Online Galleries, Art Online Marketplaces, Brick and Clicks.
• There is a democratization of art: the high top of the market is still reserved for the UHWI but there are galleries and auction houses operating on the mid-tier- low tier of market with affordable prices.
• Online sales tickets are around 1.000€-5000€ so new buyers are collecting art. Especially millennials are used to buying online.
In the lecture, we will follow up the current changes in the Art Market and get to know how to tap into business opportunities in this booming market.
Speaker: Juan A. Rodríguez Gamero
Juan Antonio Rodríguez Gamerore established the first marketing agency specializing in companies in the art sector (auction houses, galleries, and online auctions): the agency offers international marketing services to improve the reception of offers from international markets, implementation of "real time" bids through live-bidding, business audits and web strategy. The company holds yearly conference (Art Market) for the industry in Spain. His company also produces art news, exhibition reviews and industry reports in its own online platform. https://theartmarket.es/en/
For more info, check our Facebook page: IE Arts and Business Club
Where
MARIA DE MOLINA, 31
MM202
Calle de María de Molina, 31, Madrid, MADRI 28006, Spain
Speakers
Juan Antonio Rodríguez Gamero
Founder
The Art Market Agency
Juan Antonio Rodríguez Gamerore established the first marketing agency specializing in companies in the art sector (auction houses, galleries, and online auctions): the agency offers international marketing services to improve the reception of offers from international markets, implementation of "real time" bids through live-bidding , business audits and your web strategy.