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Inbound Marketing for eCommerce Startups

by IE E-commerce Club

On Campus Marketing Ecommerce

Mon, 17 Jun 2019

6:00 PM – 7:00 PM

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MARIA DE MOLINA, 31
701

Calle de María de Molina, 31, 28006 Madrid, Spain

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How can your eCommerce business attract, engage and delight? Learn the strategies of inbound marketing, from creating buyer personas, buyer's journey, the flywheel & creating content that targets the user at every stage.

Aida Hernandez, Senior Consultant at Tyto PR and Marketing Professor at IE Business School, will lead this workshop. Aida has experience teaching Content Marketing, Audience Measurement and Metrics programs for the Master in Corporate & Marketing Communication, and has worked for some of the most creative communications agencies in Europe.
Dress Casual (jeans ok)



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Where

MARIA DE MOLINA, 31
701

Calle de María de Molina, 31, 28006 Madrid, Spain

Speakers

Aida  Hernandez's profile photo

Aida Hernandez

Senior Consultant

Tyto PR

https://www.linkedin.com/in/aidahernandez/

Aida is Senior Consultant at Tyto PR and Professor at IE Business School, with experience teaching Content Marketing, Audience Measurement and Metrics programs for the Master in Corporate & Marketing Communication. Aida has worked for some of the most creative communications agencies in Europe including Wunderman, Marco de Comunicación Group and Hotwire Spain.

Hosted By

IE E-commerce Club | Website | View More Events
Co-hosted with: IE Entrepreneurship Club, IE Marketing Club

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