EU-China Tourism Year
35
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Details
https://docs.google.com/forms/d/e/1FAIpQLSfGzRIbb7Cc8qk8kwX-XLNxMVei9yonZq3xN48r0afVcNactw/viewform?usp=sf_link
Innovation and digitalisation of the Chinese market--insights of the future opportunity of China's tourism in Spain.
2018 marks the 45th anniversary of the establishment of diplomatic relations between China and Spain as well as the 13th anniversary of their comprehensive strategic partnership. The two countries have strengthened mutual political trust in recent years and promoted economic, trade and tourism cooperation, as well as cultural exchanges.
Schedule:
18:00 - 18:30 Guest registration +Networking
18:30 - 18:35 Haowei Gao (President of IE China Club & MIM student) welcoming +
Introduction to Mr. Santiago Iñiguez
18:35 - 18:40 Mr. Santiago Iñiguez (President of IE Business School) welcoming speech
18:40 - 18:45 Jennifer Zhang (President of China Club Spain) introduction speech
18:45 - 18:55 Mr. Hector Gomez (Director General de Turespaña)
19:00 Debate: Innovation & Digitalization of the Chinese Market. General perspective
Modera Antonio López de Ávila. Director Corporate Relations Lifestyle IE
• Jennifer Zhang. CEO AsialinkSpain - Ctrip Spain Destination
• Eduardo Santander. Director Ejecutivo ETC
• Héctor Gómez. Director General Turespaña
• Celia Muñoz Espín. Sales Director EMBA ,USA and Asis in Iberia
20.00- 20.15 Q&A
20:15 - 21:00 Cocktail & Networking Session
For those who can not register from IECampus, please fill in the following register link:
https://docs.google.com/forms/d/e/1FAIpQLSfGzRIbb7Cc8qk8kwX-XLNxMVei9yonZq3xN48r0afVcNactw/viewform?usp=sf_link
Where
SERRANO, 99-101
Paper Pavilion
Calle de Serrano, 99-101, 28006 Madrid, Spain
Speakers
Santiago Iñiguez
President
IE Business School
Jennifer Zhang
CEO
AsialinSpain-Ctrip Spain Destination
Héctor Gómez
General Director
Turespaña
Celia Muñoz Espín
Sales Director EMEA, USA and Asia in Iberia
Iberia
Antonio López de Avila
Director of Corporate Relations Director of IE
IE Travel & Tourism Innovation Initiative
Eduardo Santander
Executive Director
European Travel Commission