How Data Drives Business

Alejandro Romero

Founder & CEO

Alto Data Analytics

Broad sales & business development experience together with a thorough understanding of digital businesses and all aspects of Internet, Media & Telecommunications industries.
Skilled to lead and manage strategic P&L discussions with boards and shareholders. Strong business & organizational skills, superior ability to operate large business and technical teams under pressure in a changing environment. Very good understanding of cultural differences and a natural ability to create a trust atmosphere and inspire others to drive compelling value propositions & profits.
Wide international experience and excellent and solid industry network across multiple markets: North and South America, Europe, Middel East, Africa and Asia.
Fluent in English and Spanish, basic command of German and French.

Source: LinkedIn

Robert Figiel

Founder & CTO

Style Sage

Robert is an industrial engineer with a background in statistics and computer science.
As a former McKinsey consultant, Robert worked on a wide range of projects across Europe and Africa. During university, he worked at a cancer research center, where he developed software to auto-detect cancerous structures in 3D MRI images during treatment.
A proud global citizen and passionate traveler, Robert speaks 5 languages, has lived and worked in 9 countries, and travelled to 50+ countries.
Robert has a Masters in Industrial Engineering from Georgia Tech, a Diploma of engineering from TU Berlin and a MBA from INSEAD, all with distinction.

Source: Style Sage Website

Jose María Fuster van Bendegem

Founder & CEO

Ecosistemas de Innovación Digitales

José María Fuster, founder and CEO of Ecosistemas de Innovación Digitales, and former Director General of Innovation of the Santander Group and member of the management committee of Banco Santander, is another speaker with whom we will have next December 13 in the 4th UPM Innovatech Workshop "The New Technologies Revolution ", in which he will talk about "Ecosystems of Innovation: new models of entrepreneurship and innovation".
José Mª Fuster was the General Director of Technology and Operations of the Santander Group. In 2003 he was appointed CIO of Banco Santander, responsible for providing the bank with technological and operational systems to support the bank in the financial, business and risk processes.
All this has given him a strong knowledge and focus on technological issues. In addition, Jose Maria was member of several boards of directors like Santander UK, Santander Germany and Sistemas 4B among others.
Prior to this, Mr. Fuster worked for IBM and Arthur Andersen, later moving to financial services companies such as Citi and Natwest. In 1988 he joined Banesto as Production Manager and in 1994 joined Grupo Santander.
José María is an Aeronautical Engineer from the Polytechnic University of Madrid and has a Master's Degree in Financial Management from the Instituto de Empresa in Madrid.
Other positions: President Fundación Sicómoro; Member of the BIG DATA Institute of the Carlos III University (Madrid); Patron of the Cotec Foundation for Innovation; President of the Association of Friends of the Royal Academy of Sciences.

Source: UPM

Pedro Molleda

Vice president, Business Intelligence

NH Group

15 years’ professional experience in business intelligence, project management, business development, marketing strategy and sales.

Experienced in:
• Business intelligence projects based on customer behavior
• Marketing strategy definition and deployment (product, pricing, promotions, etc)
• Business Development and channel structure knowledge
• Operations at marketing and retail level
• Definition and deployment of commercial actions and ROI measurement

Main skills:
• Natural leadership, high commitment even in changing environment
• Strategic view, understanding both HQ and Business Unit approach
• Creative mindset and positive thinking
• Ability to achieve results through cross-functional teams in high
• Team work and multi department collaboration
• Negotiation abilities
• High analysis competence
• Good presentation & communications skills

Depth knowledge in Telco companies (Operators & Manufacturers), with a whole commercial, retail and marketing view.
Hospitality knowldedge thanks to my position @NH Hotel Group (VP Business Intelligence & Commercial Services)

Source:LinkedIn

Carlos Herrera Yagüe

Head of Data Engineering

Cabify

I'm a friendly person who is always enthusiastic about any project where my always growing knowledge on IT can be useful. In latest years, my focus have been on learning about how to turn mass data into knowledge.
Leading a team of Data Scientist and Data Engineers to help Cabify extracting value out of the millions of rides our riders and drivers do every week.

Source: LinkedIn

Borja Gonzalez del Regueral (Moderator)

Vice Dean, Business Transformation, Finance, Operations

IE School of Human Sciences and Technology

Borja is a Professor of Business Analytics & Technology at IE University in Madrid, Spain.
His work and interests focus on how data analytics and technology can be harnessed to drive sustainable competitive advantage in corporations. He also works at the intersection of leadership and innovation: applying behavioral science to leading and driving change in organizations that face strong pressures to maintain the status quo. Overall, his professional mission is to help companies instill a culture of disruptive innovation and educate a next generation of young professionals able to draw on innovation methodologies to be leaders in their chosen areas of work.
Prior to pursuing a career at IE University, Dr. Gonzalez del Regueral worked at British Petroleum (BP) where he led global operations transformation projects, developed innovation strategies in the areas of human capital and systems implementation. Prior to BP, he worked at Iberdrola in its international expansion, post-merger integrations, and in regulatory strategy for the electricity and natural gas markets. He also founded and managed a technology-based startup focusing on energy efficiency in the Spanish market.
Dr. Gonzalez del Regueral holds a Ph.D. in Thermoeconomics from Polytechnic University of Madrid and was awarded the best PhD thesis by the Royal Academy of Doctors of Spain. He also holds Masters degrees in the Electric Power Industry (Comillas Pontifical University), Chemical Engineering (Polytechnic University of Madrid) and Mining Engineering (Polytechnic University of Madrid) and an Executive MBA (IE Business School). His academic work has led to a patented novel energy generation process, a book on Exergy & Thermoeconomics and publications in several scientific journals.”

Ignacio Larru (Moderator)

CFO

K-FUND

CFO, former investment banker and software developer. Helping bridge the gap between new technologies and venture investment while keeping finances in check

Source: www.kfund.co