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Branded Content for High-Impact Online Storytelling

Tuesday, March 21
7:00pm – 8:00pm 
WeWork Dupont Circle
1875 Connecticut Ave NW, Washington, DC 20009, United States Of America

Registration is now closed (this event already took place).

Event Details
The world's attention is becoming more focused on online content. The cleverest and most dynamic advertising solutions are being created online, with budgets that range from meager amounts to millions, and when done effectively, can reach millions of users without paying a cent for advertising space.

This workshop will be divided into understanding and identifying brand personality, understanding the genre of "Branded Content", and creating "Branded Content" which effectively tells brand stories.
Where & When

WeWork Dupont Circle, 1875 Connecticut Ave NW, Washington, DC 20009, United States Of America

Tuesday, March 21, 7:00pm – 8:00pm

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Hosted By
IE Alumni D.C. Club

Brian Hallet Brian is a professional photographer with more than 20 years of experience. He owns his own production studio and his main goal is to make images that defines brands. He has worked for brands like Cartier, Mastercard, Max Factor, Pantene, Wella, etc. He specialized in Celebrity Portraiture and Fashion Photography and has captured moments with Spain's most renowned celebrities: athletes, artists, writers, models, actors and musicians. He is a professor of Commercial Advertising Photography and Video in various programs at IE.