Online Session - Highbeam marketing plans

Stop analyzing markets, Start anticipating them!

We are used to include in our business and marketing plans a Situation Analysis, where we define the current state of the business and a brief mention to the future. Due to the current hyper competitive markets and in the midst of a global systemic crisis, business leaders should develop their anticipation skills in order to reach corporate objectives and eventually react to the changes.
In this online session, some tools and methods will be presented to the participants and illustrated with real examples.

José María Compagni is Associate Professor of Marketing Strategy and Plan at IE Business School and IE University. He is also President of FEFAP (Foundation for Education and Training in Political Anticipation) and Owner and Managing Director at Docensas S.L., a private international company devoted to the education and training of building equipment companies.