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Thinking Outside The Box & Two Wheel Innovation – A Design Business Case with Van Moof Bicycles

Wednesday, May 24
7:00pm – 8:30pm 
JW Marriott Marquis Hotel Dubai
Sheikh Zayed Road, Business Bay, Dubai, P.O. Box 121000, Dubai, United Arab Emirates

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Event Details
In this workshop, Professor Edgar Gonzalez will explore the design business case of VanMoof: an innovative bicycle company based in the Netherlands with global aspirations.
A killer product, a stellar website, a revolutionary approach, and exemplary service all get trashed when the last link of the chain is out of your control and compromises the whole experience. In this interactive workshop, we will walk through each of the competitive advantages and innovations that VanMoof brought to the market and discuss how one of the biggest problems compromised this global star.
Where & When

JW Marriott Marquis Hotel Dubai, Sheikh Zayed Road, Business Bay, Dubai, P.O. Box 121000, Dubai, United Arab Emirates

Wednesday, May 24, 7:00pm – 8:30pm

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Hosted By
IE Alumni UAE Club

Contact the organizers
Edgar González Edgar Gonzalez runs a Strategic Design Agency, where he is a Strategic Consultant specialized in applying design processes to complex problems and narratives.

From 2000 – 2002, he worked as an architect at Zaha Hadid Architects and with Arquitectura Torres Nadal from 2002-2005. He was also an editorial designer for the Architectural Association London, The Economist and The guardian.
He has been the Editor in Chief of since 2002, one of the main reference websites about architecture and design in the Spanish speaking world and in 2016 Edgar became the Director Bachelor in Design of IE School of Architecture and Design.
Edgar is particularly interested in the threshold of the architectural practice; researching the relationships between new technologies and media over creative process and contemporary cities.

He holds a Bachelors in Architecture from ITESO University and a Master in the Arts in Complex Architecture from Alicante University.