Contagious: When Brands Go Viral

by IE Alumni Portugal Club

Off Campus

Thu, 17 May 2018

7:00 PM – 9:00 PM

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Hotel Sheraton

R. Latino Coelho, 1, Lisbon, Portugal

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Join us at our upcoming master class, Contagious: When Brands Go Viral with Brian Hallett, in which we will explore one of the most mysterious and misunderstood aspects of the digital revolution:
Together we will examine specific case studies of brands that have successfully used the power of the internet, social media and social sharing to spread their messages globally. We will look at the key success factors that brands employ to spread their message. What do all viral campaigns have in common, and what elements make them unique?

About the speaker:

Brian Hallett | Professor at IE School of Human Sciences and Technology

A professional photographer and motion director with more than 20 years of experience, Brian owns his own production studio, where he creates compelling, commercial images that define brands. He has worked for brands like Cartier, MasterCard, Max Factor, Pantene, Wella and more. He specializes in celebrity portraiture and fashion photography, having captured moments with Spain's most renowned celebrities.

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Hotel Sheraton

R. Latino Coelho, 1, Lisbon, Portugal

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IE Alumni Portugal Club

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