Are you managing your customers in a smart way? | Smart customer Management

What does it take to manage your customers efficiently today? Is it really possible to have loyal customers today? Is loyalty profitable? Is satisfaction really that important? What are the main trends regarding customer management? How are new technologies shaping customer management? Professor will address all these topics in his “Smart Customer Management” lecture and provide you with some guidelines for managing your customers in an efficient and profitable way.

Speaker:

Professor Gafo is the current Associate Dean of Global & Executive MBA Programs at IE Business School. Prior to joining IE full time, he has held managerial positions for more than 15 years in multinationals like Vodafone, Mars and Canon. His main asset for teaching is his experience in national and international environments in Marketing Strategy and Change Management. During his career he has been able to design and apply different strategies, policies and marketing plans in several industries and segments. His main areas of interest include Innovation, Customer Management and Change Management.

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