MASTER CLASS WINECONOMICS MTY

by IE Alumni Mexico Club - Mexico City Chapter

Off Campus Alumni events Education

Wed, Mar 27, 2019

7:30 PM – 9:30 PM (GMT-6)

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Hotel Live Aqua Urban Resort

Av. Lázaro Cárdenas 2424, Col. Residencial San Agustín, San Pedro Garza García. 66260 Monterrey, Nuevo León, México., Nuevo León 66260, Mexico

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Details

The international wine market represents a business of around € 25 billion per year.Traditionally dominated by European countries (France, Italy and Spain representing about 2/3 of the total market in volume and in value) the landscape is evolving.In this lecture we will explain the major changes and trends taking place in the global wine industry, describing who are the most important producers, consumers, exporters and importers, from a macro perspective.

We will also discuss some of the major changes from a “micro” viewpoint, in terms of evolving consumption habits, the impact of internet and the role of “prescribers” in the promotion and distribution of wine.

Finally, we will explore what is the current competitive situation of Spain in this business, which are the most important wines of every country, (“denominaciones de origen”), and how this rapidly changing landscape may affect all the players in the international wine arena.We will also make a description of the most important AVAs (America Viticultural Areas).
Dress Casual (jeans ok)

Where

Hotel Live Aqua Urban Resort

Av. Lázaro Cárdenas 2424, Col. Residencial San Agustín, San Pedro Garza García. 66260 Monterrey, Nuevo León, México., Nuevo León 66260, Mexico

Speakers

Fernando Cortiñas's profile photo

Fernando Cortiñas

IE Business School






















Fernando Cortinas has been a Professor at IE Business School since 1992 where he has been teaching courses in different subjects in the field of marketing and economics. He also has extensive experience as lecturer in many other universities in America, Asia, Europe and Oceania. He graduated from Business Administration at the Universidad Católica Argentina in 1985 and 5 years later he went to Harvard Business School to complete his MBA. He has occupied roles such as Export Manager at Bombas Itur, leading Spanish manufacturer of pumps; Director of Research and Planning at Via Digital and CEO of Solutions42 Ibérica, a German-Spanish JV devoted to designing informatics tools for telcos; and, in 2000, he joined the Telefonica Group.      



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