Masterclass: The Big Data Revolution

Companies can become more profitable by either being more efficient or by providing more value to the customer. The first enables a reduction in operating costs and the latter can create customer loyalty and related recurrent revenues or be the source of new revenue streams. Data analytics and IoT are enablers of both. They allow better decision making that translates in reduced costs and creates new internal capabilities that can turn into new business models.

The Master Class will explore how companies have and can make use of digitally enhanced capabilities to compete, reducing operational costs and creating new business models that provide competitive advantage, revenue streams, and long-term business sustainability.


Luis Vivanco
Adjunct professor at IE Business School where he teaches operations and supply chain management, as well as methods for decision making. His research focuses on how data science can be used to improve a firm's operational capabilities. 

IE Alumni Mexico Club -Monterrey Chapter | Website | View More Events

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