HOW WILL MARKETING LOOK LIKE IN THE AGE OF AI?

by IE Alumni Italy Club

Off Campus Technology / Telecommunications ...

Wed, Feb 6, 2019

7:30 PM – 8:45 PM (GMT+1)

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NH Milano Touring - Via Iginio Ugo Tarchetti 2 - 20121 Milano

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When many companies have not yet developed the data-oriented culture that the Internet age demands, some entrepreneurs are working on technologies such as machine learning or blockchain that will change marketing forever. Will advertising to consumers make sense if AI agents negotiate transactions? How will data privacy affect the deployment of AI in marketing? Will human-centred organisations be better prepared to convince consumers to co-create products or services with the help of data and AI?

Fernando Polo, CEO of Good Rebels, works with multinationals to help them engage consumers and digitally evolve their marketing function, using social media, data lakes, chatbots, voice recognition or dynamic data display boards while fostering a data-driven culture. He will explain why we must prepare for a future where the "Mad Men" are giving way to the "Math Men".

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Speakers

Fernando Polo

CEO

Good Rebels

Fernando Polo is CEO at Good Rebels (www.goodrebels.com), a digital strategy and creative company working with companies like Toyota, Santander, IKEA, LG Electronics or Lexus at the intersection of people, brands and technology. After substantial growth in recent years, the company now employs over 120 people and has offices in Europe and Latinamerica.

Fernando is Associate Professor at IE Business School (IMBA) and an international speaker at seminars and conferences, where he talks about customer centricity and the impact of digital transformation on companies, culture and leadership. He is the author of two best-selling books: "#Socialholic: All you need to know about social media marketing”, and “#Leadertarians: creating intrapreneurs in the digital age”.

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