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The Power of Positive Storytelling

by IE Global Alumni Relations

Off Campus

Wed, 13 Feb 2019

6:00 PM – 9:00 PM (GMT+2)

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The Norman

23-25 Nachmani Street Tel Aviv, 6579441, Israel, Tel Aviv, Israel

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During this workshop, you will learn with Carla Szemzo, faculty at IE’s Master in Talen Development and Human Resources, how to positively frame a story so that you may effect positive changes and generate goodwill within your organization.

Storytelling is among the most important tools in shaping the culture of any organization. Yet, often time, stories we hear and tell are filled with cynicism leading us to distrust our colleagues, customers, and peers. Furthermore, this type of communication distorts the possibility of positive outcomes instead breeding a negative culture within an organization.
17:45 Event registration
18:00 Master Class
20:00 Networking Cocktail
Dress Business Casual

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The Norman

23-25 Nachmani Street Tel Aviv, 6579441, Israel, Tel Aviv, Israel


Carla  Szemzo's profile photo

Carla Szemzo

Carla Szemzo has more than 10 years of professional experience in communications, marketing/sales, and business development. She has lived in New York, Buenos Aires, Caracas and Madrid. Carla is part of the faculty at IE´s Master in Talent Development and Human Resources. She is also Thesis advisor at IE´s Bachelor in Communication. She has worked in top international communications consulting firms, such as Burson-Marsteller and Pizzolante Strategic Communications, for clients including: Netflix, Unilever, Diageo, Shell, LG Electronics, Pepsi, Phillip Morris, Bosch, Hewlett-Packard, among others. She is currently Head of B2C at IE´s International Development Department. Carla studied a Bachelor in Communications at the Universidad Católica Andrés Bello (Caracas, Venezuela) and later did the Master in Management at IE Business School.


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