Storytelling is among the most important tools in shaping the culture of any organization. Yet, often time, stories we hear and tell are filled with cynicism leading us to distrust our colleagues, customers, and peers. Furthermore, this type of communication distorts the possibility of positive outcomes instead breeding a negative culture within an organization.
17:45 Event registration
18:00 Master Class
20:00 Networking Cocktail
23-25 Nachmani Street Tel Aviv, 6579441, Israel, Tel Aviv, Israel
Carla Szemzo has more than 10 years of professional experience in communications, marketing/sales, and business development. She has lived in New York, Buenos Aires, Caracas and Madrid. Carla is part of the faculty at IE´s Master in Talent Development and Human Resources. She is also Thesis advisor at IE´s Bachelor in Communication. She has worked in top international communications consulting firms, such as Burson-Marsteller and Pizzolante Strategic Communications, for clients including: Netflix, Unilever, Diageo, Shell, LG Electronics, Pepsi, Phillip Morris, Bosch, Hewlett-Packard, among others. She is currently Head of B2C at IE´s International Development Department. Carla studied a Bachelor in Communications at the Universidad Católica Andrés Bello (Caracas, Venezuela) and later did the Master in Management at IE Business School.