Addressing ourselves to social issues requires us to keep those affected constantly at the heart of our work. They provide a focussing lens for all of our questions which, progressively asked, may lead us down the path of real, substantive solutions. In other contexts, innovation is a constant pressure: operating organizations face the rapidly, quantitatively and qualitatively increasing challenge of external disruption, new ideas face the overwhelmingly poor odds of entrepreneurial or intrapreneurial success, and every one of us face the constant struggle to grow towards our light without the aid of trellace or scaffolding, and every one of these struggles depends on a fundamental activity: making contact with the distant worlds which are every other person we ever encounter. The tools and practices often used in innovation processes are typically concerned with focusing the very lens which social issues have at their heart: asking what we can do with what we learn of the people who we are trying to serve. Join us for a workshop which will work on some of those tools in practice, and consider how each participant may use them in their own work and life.
16:00-16:30 Registration and welcome
Colbjørnsensgade 14, 1652 København, Denmark, Copenhaguen, Denmark
Andrew Peter Wallace McCarthy Wallace McCarthy
Andrew Peter Wallace McCarthy is a designer, facilitator, consultant, and educator. His academic background includes philosophy, political science, and the history of science and mathematics before developing professional and academic art and design experience and becoming a creative director... as one does. Andrew has worked in his beloved New York and internationally as an art director and creative consultant in several multinationals, advising corporations on creativity, strategy, innovation processes, user experience, and design. He teaches design thinking and strategy, visual communications, creativity, and entrepreneurship as an Associate Professor at the Instituto de Empresa in Madrid, Spain. More recently, Andrew has taken on the role of Academic Director at the IE School of Human Science and Technology for the new Master in Customer Experience and Innovation, which will be launching in October of 2017. Andrew is an innovation, design, or user advocacy guru with various companies and mentor or advisor to numerous startups, encouraging groups and individuals to err on the side of novel solutions while developing rhythm. Andrew’s clients have included: BBVA, Google Spain, Adidas, MTV Productions, Paramount, BP, Dimension Data, Loewe, MetroMadrid, AENA, GE Health Care, Ferrovial, and Scholastic, among many, many others.
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