The Power of Positive Storytelling + Personal Branding - Prague

by IE Global Alumni Relations

Off Campus

Fri, 14 Sep 2018

6:30 PM – 9:30 PM

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Mandarin Oriental

Nebovidská 459/1, 118 00 Malá Strana, Chequia, Prague, Czech Republic

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Join us on September 14th in Prague for a Workshop with Carla Szemzo and Joel McConnell.

Storytelling is among the most important tools in shaping the culture of any organization. Yet, often time, stories we hear and tell are filled with cynicism leading us to distrust our colleagues, customers, and peers. Furthermore, this type of communication distorts the possibility of positive outcomes instead breeding a negative culture within an organization. 

Professional achievement is key, but if you are not communicating your personal brand well, employers and universities won’t know if your skillset, experiences and professional objectives are a fit for their organizations. In this highly practical crash course on how to develop your personal brand and communicate it through key social media tools, attendees will also have the chance to share a meal with other top professionals. 
Dress Business Casual

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Mandarin Oriental

Nebovidská 459/1, 118 00 Malá Strana, Chequia, Prague, Czech Republic


Joël McConnell

Regional Director Europe & Central Asia, International Development Department

IE Business School

Originally from Vancouver, Canada, Joël worked in the financial sector before joining IE Business School’s MBA program. In fact, he had such a good time in the MBA that he decided to stay, joining the institution first as the Director of Financial Aid before he moved to our International Development Department, where he led the Asia Pacific team. Today he’s responsible for the Europe and Central Asia team, and personally stewards IE’s activities in the Nordic countries. In addition to his degrees from IE Business School, he’s also a graduate of both the Judge School at the University of Cambridge, and is currently pursuing a Postgraduate Degree at Saïd Business School, University of Oxford. And, he’s fluently trilingual.

See full profile information on LinkedIn at https://es.linkedin.com/in/joelmcconnell

Carla Szemzo

Carla Szemzo has more than 10 years of professional experience in communications, marketing/sales, and business development. She has lived in New York, Buenos Aires, Caracas and Madrid. Carla is part of the faculty at IE´s Master in Talent Development and Human Resources. She is also Thesis advisor at IE´s Bachelor in Communication. She has worked in top international communications consulting firms, such as Burson-Marsteller and Pizzolante Strategic Communications, for clients including: Netflix, Unilever, Diageo, Shell, LG Electronics, Pepsi, Phillip Morris, Bosch, Hewlett-Packard, among others. She is currently Head of B2C at IE´s International Development Department. Carla studied a Bachelor in Communications at the Universidad Católica Andrés Bello (Caracas, Venezuela) and later did the Master in Management at IE Business School.


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