Storytelling is among the most important tools in shaping the culture of any organization. Yet, often time, stories we hear and tell are filled with cynicism leading us to distrust our colleagues, customers, and peers. Furthermore, this type of communication distorts the possibility of positive outcomes instead breeding a negative culture within an organization.
Professional achievement is key, but if you are not communicating your personal brand well, employers and universities won’t know if your skillset, experiences and professional objectives are a fit for their organizations. In this highly practical crash course on how to develop your personal brand and communicate it through key social media tools, attendees will also have the chance to share a meal with other top professionals.
Nebovidská 459/1, 118 00 Malá Strana, Chequia, Prague, Czech Republic
Regional Director Europe & Central Asia, International Development Department
IE Business School
Originally from Vancouver, Canada, Joël worked in the financial sector before joining IE Business School’s MBA program. In fact, he had such a good time in the MBA that he decided to stay, joining the institution first as the Director of Financial Aid before he moved to our International Development Department, where he led the Asia Pacific team. Today he’s responsible for the Europe and Central Asia team, and personally stewards IE’s activities in the Nordic countries. In addition to his degrees from IE Business School, he’s also a graduate of both the Judge School at the University of Cambridge, and is currently pursuing a Postgraduate Degree at Saïd Business School, University of Oxford. And, he’s fluently trilingual.
See full profile information on LinkedIn at https://es.linkedin.com/in/joelmcconnell
Carla Szemzo has more than 10 years of professional experience in communications, marketing/sales, and consulting. She has lived in New York, Buenos Aires, Caracas and Madrid.
Carla is part of the faculty at IE´s Master in Talent Development and Human Resources. She is also Thesis advisor at IE´s Bachelor in Communication.
She has worked in top international communications consulting firms, such as Burson-Marsteller and Pizzolante Strategic Communications, for clients including: Unilever, Diageo, Shell, LG Electronics, Pepsi, Phillip Morris, Bosch, Netflix, Hewlett-Packard, among others. She is currently the Senior Associate Director of Admissions for the Specialized Master´s and Joint degrees at IE.
Carla studied a Bachelor in Communications at the Universidad Católica Andrés Bello (Caracas, Venezuela) and later completed the Master in Management at IE Business School.
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