Personal Branding: Learn to Develop Your Brand

by IE Global Alumni Relations

Off Campus

Wed, 23 May 2018

7:00 PM – 9:00 PM (GMT+4)

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Marriott Yerevan, 1 Amiryan St, Yerevan 0010, Armenia




The idea of personal branding makes some people uncomfortable. But, if you don’t take control of your personal brand online and offline, then you are missing out on opportunities and letting others control your narrative.  In this session, IE Director for Europe and Central Asia, Joel McConnell, will showcase tools and techniques needed to create and market yourself in today’s fast pacing world of business.

Professional achievement is key, but if you are not communicating your personal brand well, employers and universities will not know if your skillset, experiences and professional objectives are a fit for their organizations. In this highly practical crash course on how to develop your personal brand and communicate it through key social media, attendees will get practical tools on how to position themselves and develop their brand.


19.00 -19.30 Registration and welcome coffee

19.30  - 19.40 Welcome word by Sati Boyajyan - IE Representative in Eastern Europe and Central Asia

19.40 – 21.00 Master Class by Joel McConnell, Director for  Eastern Europe and Central Asia

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Joël McConnell

Regional Director Europe & Central Asia, International Development Department

IE Business School

Originally from Vancouver, Canada, Joël worked in the financial sector before joining IE Business School’s MBA program. In fact, he had such a good time in the MBA that he decided to stay, joining the institution first as the Director of Financial Aid before he moved to our International Development Department, where he led the Asia Pacific team. Today he’s responsible for the Europe and Central Asia team, and personally stewards IE’s activities in the Nordic countries. In addition to his degrees from IE Business School, he’s also a graduate of both the Judge School at the University of Cambridge, and is currently pursuing a Postgraduate Degree at Saïd Business School, University of Oxford. And, he’s fluently trilingual.

See full profile information on LinkedIn at https://es.linkedin.com/in/joelmcconnell

Hosted By

IE Global Alumni Relations

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