Branded Content for High-Impact Online Storytelling

by IE Global Alumni Relations

Off Campus

Thu, 16 Nov 2017

7:00 PM – 9:30 PM

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Hotel Lilla Roberts (Emmy meeting room)

Pieni Roobertinkatu 1-3, Helsinki, Finland

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Join us and share your ideas, hear opinions from fellow applicants, students and IE alumni in Helsinki on November 16th.

The world's attention is becoming more focused on online content. The cleverest and most dynamic advertising solutions are being created online, with budgets that range from meager amounts to millions, and when done effectively, can reach millions of users without paying a cent for advertising space.

This workshop will be divided into understanding and identifying brand personality, understanding the genre of "Branded Content", and creating "Branded Content" which effectively tells brand stories.

The event agenda:

  • 18:30-18:50 Registration and welcome
  • 18:50-19:00 IE Presentation
  • 19:00-21:00 Master Class
  • 21:00-21:30 Networking Cocktail


Dress Business Casual


Hotel Lilla Roberts (Emmy meeting room)

Pieni Roobertinkatu 1-3, Helsinki, Finland


Brian Hallet

Brian is a professional photographer with more than 20 years of experience. He owns his own production studio and his main goal is to make images that defines brands. He has worked for brands like Cartier, Mastercard, Max Factor, Pantene, Wella, etc. He specialized in Celebrity Portraiture and Fashion Photography and has captured moments with Spain's most renowned celebrities: athletes, artists, writers, models, actors and musicians. He is a professor of Commercial Advertising Photography and Video in various programs at IE.

Hosted By

IE Global Alumni Relations

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