Masterclass: WHY AI WILL CHANGE MARKETING FOREVER
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He will also address the ethical and practical questions that arise from this new marketing culture. How will data privacy affect the deployment of AI in marketing? Will advertising to consumers still make sense if AI agents negotiate transactions? Will human-centered organizations be better prepared to convince consumers to co-create products or services with the help of data and AI?
Where
Divani Caravel Hotel
2 Vassileos Alexandrou ave. , Athens 16121, Greece
Speakers
Fernando Polo
CEO at Good Rebels and Associate Professor at IE Business School
Fernando Polo is the CEO of Good Rebels, a digital strategy and creative consultancy company working with multinationals like Santander, Ikea and Toyota. At IE Business School Fernando teaches customer centricity and the impact of digital transformation on companies, culture and leadership.