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Contagious: When Brands Go Viral (as part of IE Insider Day)
Rooms Hotel Tbilisi,
Rooms Hotel Tbilisi, 14 Merab Kostava St, Tbilisi 0108, Georgia, Tbilisi, Georgia
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In this Master Class taught by IE Professor Brian Hallett, we will explore one of the most mysterious and misunderstood aspects of the entire digital revolution: WHAT MAKES ONLINE BRANDED CONTENT AND CAMPAIGNS GO VIRAL?
Together we will examine specific case studies of brands, both large and small, that have successfully used the power of the internet, social media and "sharing" to spread their messages far and wide. And most importantly, we look at the key success factors which Brands employ to get their message out. What do all viral campaigns have in common, and what elements make them unique?
Here are some of the questions we will be examining:
- What do we mean when we use the term "viral content"?
- What are the best examples of viral Branded Content?
- Why do some ideas spread overnight while others simply disappear?
- How do I get people to respond to my message and then pass it on?
- What are the factors that viral campaigns have in common?
- Is SEO more important than content?
- What role does social influence have in shaping the choices we make?
- What kinds of content do we simply view, vs the content that we like or share?
- What does the future hold for online viral content?
Where
Rooms Hotel Tbilisi,
Rooms Hotel Tbilisi, 14 Merab Kostava St, Tbilisi 0108, Georgia, Tbilisi, Georgia
Speakers
Brian Hallet
Brian is a professional photographer with more than 20 years of experience. He owns his own production studio and his main goal is to make images that defines brands. He has worked for brands like Cartier, Mastercard, Max Factor, Pantene, Wella, etc. He specialized in Celebrity Portraiture and Fashion Photography and has captured moments with Spain's most renowned celebrities: athletes, artists, writers, models, actors and musicians. He is a professor of Commercial Advertising Photography and Video in various programs at IE.