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Contagious: When Brands Go Viral
Premier Palace Hotel, 5-7/29 T. Shevchenka Blvd. Pushkinska St
Premier Palace Hotel, 5-7/29 T. Shevchenka Blvd., Kyiv, Ukraine
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Lets explore one of the most mysterious and misunderstood aspects of the entire digital revolution: WHAT MAKES ONLINE BRANDED CONTENT AND CAMPAIGNS GO VIRAL? Together we will examine specific case studies of brands, both large and small, that have successfully used the power of the internet, social media and "sharing" to spread their messages far and wide. And most importantly, we look at the key success factors which Brands employ to get their message out. What do all viral campaigns have in common, and what elements make them unique?
Where
Premier Palace Hotel, 5-7/29 T. Shevchenka Blvd. Pushkinska St
Premier Palace Hotel, 5-7/29 T. Shevchenka Blvd., Kyiv, Ukraine
Speakers
Brian Hallet
Brian is a professional photographer with more than 20 years of experience. He owns his own production studio and his main goal is to make images that defines brands. He has worked for brands like Cartier, Mastercard, Max Factor, Pantene, Wella, etc. He specialized in Celebrity Portraiture and Fashion Photography and has captured moments with Spain's most renowned celebrities: athletes, artists, writers, models, actors and musicians. He is a professor of Commercial Advertising Photography and Video in various programs at IE.