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Is Marketing Dead?
Fairmont Heliopolis & Towers Cairo
P.O. Box 2466 Horreya Uruba St., Heliopolis, Cairo, Egypt
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ABOUT THE SESSION
Is Marketing dead? Are the Chief Marketing Officers delivering what their CEOs expect from them? What are the main market trends reshaping Marketing? What sort of marketing responses are successful companies providing? What sort of executives do business require nowadays?
In his presentation, Professor Gafo will discuss where Marketing stands today. He will start by sharing some research that states how dissatisfied CEO are with their Marketing Department and will follow up unfolding some of the reasons that explain the gap from a customer, social, marketing and business model perspectives. Once the gaps are covered, he will share some of the best practices that successful companies are implementing and will reflect on the sort of executives required for the current business scenario. The lecture will end up with some key take aways.
Where
Fairmont Heliopolis & Towers Cairo
P.O. Box 2466 Horreya Uruba St., Heliopolis, Cairo, Egypt
Speakers
Ignacio Gafo
Professor Gafo spent more than 15 years working in multinationals before joining IE Business Scholl full time. His main asset for teaching is his experience in national and international environments in Strategy and Change Management. His know-how comes from holding managerial positions in three multinationals in four different countries. During his career he has been able to design and apply disruptive initiatives and marketing strategies in several industries and segments. His main areas of interest include B2B Marketing, Customer Management and Change Management.
Professor Gafo has been a professor of Marketing and General Management for more than 10 years at IE Business School. Considered by the Economist as one the top 100 business professors in the World, he has a wide experience helping senior executives to develop leadership skills and is currently managing the Global & Executive Master Programs at IE Business School.
Professor Gafo also has an extensive experience as keynote speaker for Companies both in Marketing Strategy and Change Management.