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Sustainability THE challenge of our generation
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The increasing public concern for environmental sustainability, the impact of global climate change and business as a force for good has driven businesses to try and modify their daily operations. Achieving a balance between people, planet and profit it is always a challenge. This master class will focus on understanding the strategic implications of sustainability for business.
We will think about how rational people make choices and how conflicts can arise between individual rationality and societal needs. Is there an incentive for companies to do the “right thing”?
The master class will be highly inter-active and it will challenge participants to think strategically about sustainability while making profits for their companies in a group simulation.
Speakers
Vanina Farber
Professor, PhD
IE
Vanina Andrea Farber, PhD is Professor and Chair of Sustainable Entrepreneurship and Social Inclusion at Universidad del Pacifico, Peru. She currently lives in Geneva Switzerland. She is also an Adjunct Professor for IE Business School, Spain since 2005 were she teaching Economic Environment and Country Analysis. Vanina holds a Ph.D. in Business Administration and M.A. in Economics from the University of Memphis, USA and a “Licenciatura” in Political Science from the University of Buenos Aires. Professor has worked as a researcher and consultant for different international organizations in Switzerland, Spain and Peru. She specializes in sustainable business models, CSR, and gender studies.