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Workshop: Radical Growth in Financial Services by Focusing on the Customer Experience
Luxembourg Congrès, Workshop +1 Room,
1 rue du fort Thüngen, Luxembourg, L-1499, Luxembourg, Luxembourg
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Details
According to KPMG, mobile banking usage is slated to double by the year 2020, climbing to an estimated 1.8 billion users globally. Such swift growth opens limitless possibilities for innovative approaches to attract and retain customers through designing highly relevant, personalized and overall pleasant experiences across multiple channels.
Marked by flexibility, agility and a keen focus on the user as the epicenter of innovation and progress, a new generation of Fintech players continues to challenge banks and financial institutions by demonstrating that innovation and competitive advantage in the financial services sector lie within the new, indispensable frontier of the user- and customer centered experience.
Engage in this workshop and learn hands-on how key players in finance and banking are challenging the industry by leveraging customer-experience as a crucial differentiating factor.
Dress Business Casual
Where
Luxembourg Congrès, Workshop +1 Room,
1 rue du fort Thüngen, Luxembourg, L-1499, Luxembourg, Luxembourg
Speakers
Andrew Peter Wallace McCarthy Wallace McCarthy
Andrew Peter Wallace McCarthy is a designer, facilitator, consultant, and educator. His academic background includes philosophy, political science, and the history of science and mathematics before developing professional and academic art and design experience and becoming a creative director... as one does. Andrew has worked in his beloved New York and internationally as an art director and creative consultant in several multinationals, advising corporations on creativity, strategy, innovation processes, user experience, and design. He teaches design thinking and strategy, visual communications, creativity, and entrepreneurship as an Associate Professor at the Instituto de Empresa in Madrid, Spain. More recently, Andrew has taken on the role of Academic Director at the IE School of Human Science and Technology for the new Master in Customer Experience and Innovation, which will be launching in October of 2017. Andrew is an innovation, design, or user advocacy guru with various companies and mentor or advisor to numerous startups, encouraging groups and individuals to err on the side of novel solutions while developing rhythm. Andrew’s clients have included: BBVA, Google Spain, Adidas, MTV Productions, Paramount, BP, Dimension Data, Loewe, MetroMadrid, AENA, GE Health Care, Ferrovial, and Scholastic, among many, many others.