Webinar: Dorie Clark on How to Stand Out from your Peers

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The best platform for career progress (and the best insurance policy for bad times) is a strong and distinctive professional reputation.  Meanwhile, technology and social media make it easier and easier to communicate our expertise and talents; to stand out from the crowd. 
 
Most people however don’t explore these possibilities.  They don’t know what to talk about, don’t know where to start and don’t feel that they have time to spare

In this webinar, Dorie Clark, adjunct professor at Duke business school and author of Stand Out and Reinventing You shows how to define a professional niche and differentiate yourself in your chosen field:
 

• How you can define a professional niche that others cannot easily replicate
• Why you need to devote time to research, and how you can do this efficiently
• How you can combine activities and repurpose content to get “double duty” from your brand building
• Why you don’t need a big idea, you just need to identify an unmet need in your profession
• How to use social media, blogging and traditional publishers to increase your exposure
• How to turn your niche into a living using the “smorgasbord” strategy

This webinar draws on more than 50 cases studies to show how professionals in industries like real estate, urban planning and management consulting have transformed their careers by establishing themselves as experts in their fields.
 
We have 150 free tickets for alumni here via the registration page: https://dorieclarkstandingout.eventbrite.co.uk/?access=iealum
 (use code “IEalum” if the free IE alumni ticket is not shown)
 
All attendees will receive the meeting slides, a recording, podcast and a resource pack.

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