DIGITAL & INFLUENCER MARKETING PANEL

DIGITAL & INFLUENCER MARKETING PANEL

BRAND STORYTELLING IN A DIGITAL WORLD
WITH INFLUENCERS
FIRESIDE CHAT + PANEL 
MARCH 1, 6.15PM
LONDON BUSINESS SCHOOL
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CONVERSATION

Which digital marketing strategies & trends will propel brands forward
Emerging tech impacting on digital & social media marketing
Leadership traits and competencies expected of future marketers
Influencer Marketing: a top trend in 2017
Inspiring personal and company growth stories

culture. innovation. disruption. vision. trends. growing markets. leadership talent
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BENEFITS FOR YOU

Meet digital marketing leaders, entrepreneurs and social influencers
Hear how brands innovate and enjoy high growth
Ask questions and get authentic answers...that cannot be Googled!

access. insiders. insights. focus. succeed
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SPEAKERS

Wil @ Condé Nast
Condé Nast is home to some of the world’s most celebrated and iconic media brands including Vogue, GQ and Wired. As well as a portfolio of fast-growing websites,  As Director of Digital for the UK, Wil is responsible for the digital presences of these brands, encompassing product design and development, editorial and commercial strategy, as well as overall digital transformation within the company and ownership of the digital P&L. Wil leadis a team of 100+ editors, sales executives, developers, designers, product owners, data analysts and growth hackers. Wil and his team have launched new commercial initiatives in video, native advertising and programmatic trading, as well as a highly successful revamp of the overall commercial strategy. Wil says, "My team is now at the centre of a cultural shift from magazine publisher + digital publisher to brand publisher, combining the unbeatable quality and DNA of Condé's titles with
first-class digital approach.

Chris @ Pulse Advertising
Christoph is Founding Partner of Pulse Advertising, the leading Influencer Marketing agency, globally, with offices in Hamburg, Germany and New York, USA. Growing rapidly from inception in 2014 to a team of 50, Pulse Advertising has become a market leader in its industry. Working with over 5,000 social media influencers worldwide, Pulse Advertising has established itself as a trusted partner of brands including PUMA, LVMH, L’Oréal, UBER, P&G, Unilever, Ferrero, Yves Rocher and many more.

Chris John Millington @ Forget Fashion
One of the most recognisable faces in fashion, Chris Millington is equally known for his bold style as he is for his numerous tattoos and now-iconic beard. Modelling for the likes of Diesel, Reiss, River Island and Urban Outfitters, the young Scot also fronts his own lifestyle and style blog, ForgetFashion.com. The model and beard oil connoisseur lets you in on how staying true to his personal brand, he's able to help the world's best brands to create, connect and amplify branded content

Lorna Andrews @ Lorna Luxe
Lorna is the face behind fashion and travel blog LornaLuxe.com. Having previously served as an air hostess, she ditched life in the sky for a job at an online homeware store before chucking it all two years ago to start Instagramming and blogging full time. Her chatty blog posts and headless Instagram snaps (which she says enables her followers to imagine themselves in the outfits) have gained her a 750k strong audience across her platforms. Lorna has worked with global brands such as Mercedes, Levis, J Brand, L'oreal to name but a few and has consulted for various media agencies including Gorkana, PURE London and the Hoxton Group. Lorna considers the shift in the way consumers now look at fellow consumers to inform their purchasing decisions as a key driver for her career success. With 'influencer marketing' an increasingly more powerful tool for brands looking to leverage the power of word-of-mouth at scale, her goals for 2017 are to focus on growing her audience/reach all the while delivering an authentic point of view.

WHEN:  Mar 1 @ 6.15pm

WHERE: London Business School
 

REGISTER HERE