Applied AI Practices - Bringing Value from Ideas
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The adoption of Machine Learning accelerated beyond big tech companies in the past years. While a majority of companies reported experimenting with ML, a much smaller number are using it successfully. Natasha Savic, Senior Data Scientist & Analytics Consultant at IBM in Zürich, Switzerland, will share her experience with data science projects and explain why it requires much more than a model.
ML and AI products can be used by companies in all areas, from recommendations to pricing. One application is building of data products that will be used by other business units, such as segmentation, churn prediction, or CLV prediction. Jina Kim, Customer Insights Data Scientist at Zalando in Berlin, Germany, will share her experience on what needs to be taken into account when building a data product for internal users.
Speakers
Natasha Savic
Senior Data Scientist & Analytics Consultant
IBM
https://www.linkedin.com/in/natasha-savic/
Natasha Savic is a Senior Data Scientist & Analytics Consultant at IBM in Zürich, Switzerland. She supports clients with their data science needs by developing machine learning products and using gathered insights to support business decisions. Natasha is an IE alumni of the Master in Big Data and Business Analytics and has previously studied in Germany and Australia.
Jina Kim
Customer Insights Data Scientist
Zalando
https://www.linkedin.com/in/jk6653284/
Jina Kim is a Customer Insights Data Scientist at Zalando in Berlin, Germany. Jina develops and analyzes customer level data products to help stakeholders better understand and target the end customers. Jina is an IE alumni of the Master in Big Data and Business Analytics.
Hosted By
Co-hosted with: IE Big Data & AI Club, IE Alumni Germany Club, IE Alumni Switzerland Club - Geneva Chapter, IE Alumni Switzerland Club - Zurich Chapter, IE DACH Club, IE Alumni Austria Club, IE Alumni Germany Club- Berlin Chapter, IE Alumni Germany Club - Munich Chapter, IE Alumni Switzerland Club - Basel Chapter, IE Alumni DACH Region (OWNER)